Allee Willis’ Kitsch O’ The Day – Beethoven’s Fifth Popcorn

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Other than the fact that it’s packaged in a 750ml bottle, the standard size vessel for champagne, the stretch  to connect product with name is so thin and precarious here as to induce the medical condition known as Kitschago. As a writer, it’s painful to see so many plays on words in trying to make elements as disparate as popcorn and classical music seem connected. As a kitsch lover, however, it’s ecstasy. Let’s see, how many ways can we thwack the creative brain with a lead pipe and make this popcorn/ Beethoven connection work?  The label, Château de Musica, implores the popcorn ingestee to “HANDEL with care”.  I don’t understand what care it takes to eat “Le grand Pops” but if one does apparently HANDEL it wrong the bottler, RACH MANINOFF, guarantees “your money BACH”.

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Unfortunately, the LISZT price isn’t stamped on the bottle. And I don’t know enough about classical music to know if Albert Elovitz has anything to do with the art form but somehow the military managed to get in on the wordplay as Distilled by credit goes to KERNEL Albert Elovitz.

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Thankfully, the bottom of the bottle remains pun free.

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I cringe when people send me really cheesy song lyrics to critique, so pun filled at times I find it necessary to tell them that connecting together a bunch of plays on words isn’t an original concept and rarely works unless something else so unique is tossed into the mix. In this case, it’s thankfully not a crappy song I have before me but a champagne bottle, vintage 1986,  filled with popcorn. It may not be musical but it’s definitely what I would stock in the bar to serve with the cheese wheel at my next party.

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And while we’re on the subject of Beethoven’s Fifth


Categories: Bad translations, Brands, Drink, Food, Kitsch, Kitsch O' The Day, Music

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One Comment

  • Windupkitty says:

    i know a few people who would tell jokes like ‘handel with care’ which often makes my stomach upset when i politely laugh at them….but i kind of have to go down the same vein here and say that i honestly do think that Cheese Wheel would be a nice name for a kid or a Mahler cover band (no, i’m not slamming Gustav and am actually privy to the SF Symphony where the M Double Turtleneck, as we’ve nicknamed him, reigns as the divine Mahler interpreter from another planet)…

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